It seems that today’s museums are awash in data. With so many sources of data available to us, museums can easily feel that they’re drowning in numbers, but starved for real insight. This talk will present practical ways that museums can begin to collect and analyze data to help illuminate their own practice and impact with visitors. Using a unique visitor loyalty program at the Dallas Museum of Art as a case study, this talk will raise questions about what “big data” in the cultural sector really looks like and what insights it might provide to museums.
This talk is part of the “Go” programme: Go Deeper!