Go! Keynote

Charting the Course: Using data in the Museum to explore, innovate, and reach new audiences


Hall June 2, 2015 16h30 - 17h15

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Robert Stein (US)

It seems that today’s museums are awash in data. With so many sources of data available to us, museums can easily feel that they’re drowning in numbers, but starved for real insight. This talk will present practical ways that museums can begin to collect and analyze data to help illuminate their own practice and impact with visitors. Using a unique visitor loyalty program at the Dallas Museum of Art as a case study, this talk will raise questions about what “big data” in the cultural sector really looks like and what insights it might provide to museums.

Learn more about the DMA Friends programme https://www.dma.org/visit/dma-friends
Read the article of Robert Stein about the DMA Friends programme http://rjstein.com/portfolio/dma-friends/

This talk is part of the “Go” programme: Go Deeper!


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